Private dental clinic / healthcare · Google Ads (Search)
Private dental clinic: 110+ new customer leads a month, 30% booked
A private clinic wanted higher-value treatments, not just check-ups. We focused spend on treatment-intent searches inside a tight local radius.
- 110+
- Leads / mo
- 30%
- Booked rate
- 18.5K
- Impressions
- Industry
- Private dental clinic / healthcare
- Country
- Local single-city catchment
- Channels
- Google Ads (Search)
- Budget
- Mid four figures per month
- Timeline
- Two-week snapshot within an ongoing programme
The problem
- ·Lead flow was inconsistent and skewed towards low-value enquiries.
- ·Ads showed to people far outside the clinic's realistic travel radius.
- ·Call tracking was not in place, so phone leads were invisible in reporting.
Campaign strategy
- ·Campaign structure by treatment type so budget follows the highest-value services.
- ·Tight radius targeting around the clinic with bid adjustments by postcode performance.
- ·Call tracking plus form tracking so both lead types feed bidding.
- ·Ongoing ad copy testing on trust signals: experience, financing, and availability.
What we actually changed
- ·Removed broad dentist near me spend that produced price shoppers.
- ·Added treatment-specific landing messaging matched to each ad group.
- ·Introduced call-only ads for peak enquiry hours.
- ·Weekly negative keyword maintenance for emergency and NHS-style queries the clinic does not serve.
Results
- ·2,390 targeted clicks in a two-week snapshot.
- ·18.5K qualified local impressions.
- ·110 conversions in the snapshot period, 110+ leads per month ongoing.
- ·30% of leads converted into booked appointments.
Two-week campaign funnel
30% of leads went on to book an appointment.
Impressions18.5K
Clicks2,390
Conversions110
Charts built from the campaign reporting for this account.
Campaign screenshots
Screenshots taken from the live ad accounts. Client names and identifying details are blurred.
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