Selected work
Every campaign below includes the problem we started with, the budget, the strategy, what we actually changed, and the results it produced.
Tattoo studio / local services · Google Ads (Search + Performance Max)
A Manhattan tattoo studio relied on walk-ins and Instagram. We built an intent-led Google Ads structure that turned search demand into consistent booked appointments at under $3 each.
Restaurant / hospitality · Google Ads (Search + Performance Max)
A brunch and tapas restaurant needed midweek covers. We made online reservations the single KPI and optimised everything against cost per booking.
E-commerce / sustainable consumer goods · Meta Ads + Google Ads
A premier eco brand had stagnant ROAS and could not scale spend profitably. We rebuilt the account structure and creative testing system around user-generated content.
Private dental clinic / healthcare · Google Ads (Search)
A private clinic wanted higher-value treatments, not just check-ups. We focused spend on treatment-intent searches inside a tight local radius.
E-commerce / sustainable consumer goods · Meta Ads
A high-tempo creative testing sprint proved which angles scale before committing larger budget.
Wholesale apparel / e-commerce · Google Ads (Performance Max, Branded Search, DSA)
A wholesale apparel brand needed volume without losing efficiency. A layered account structure separated demand capture from demand creation.
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