Wholesale apparel / e-commerce · Google Ads (Performance Max, Branded Search, DSA)
Wholesale apparel: 6.28 ROAS on Performance Max at scale
A wholesale apparel brand needed volume without losing efficiency. A layered account structure separated demand capture from demand creation.
- 6.28
- PMax ROAS
- 6,482
- Conversions
- €5.55
- Best CPA
- Industry
- Wholesale apparel / e-commerce
- Country
- Europe
- Channels
- Google Ads (Performance Max, Branded Search, DSA)
- Budget
- €19,882 spend in the reported period
- Timeline
- Full-funnel scaling programme
The problem
- ·One catch-all campaign made it impossible to see which products drove profit.
- ·Branded traffic was inflating reported performance.
- ·Long-tail product searches went uncovered.
Campaign strategy
- ·Performance Max for product scaling with asset groups by category.
- ·Branded Search isolated so non-brand performance was visible.
- ·Category campaigns for the highest-margin lines.
- ·Dynamic Search Ads to catch long-tail queries and feed keyword discovery.
What we actually changed
- ·Split the feed into performance tiers so budget followed proven sellers.
- ·Excluded brand terms from PMax to stop cannibalisation.
- ·Rebuilt asset groups with category-specific copy and imagery.
- ·Set target ROAS per campaign instead of one account-wide goal.
Results
- ·5.47M impressions and 42K+ clicks.
- ·6,482 conversions on €19,882 spend.
- ·6.28 ROAS on Performance Max.
- ·Best campaign CPA of €5.55.
Account funnel
€19,882 total spend, €5.55 best cost per acquisition.
Impressions5.47M
Clicks42K+
Conversions6,482
Charts built from the campaign reporting for this account.
Campaign screenshots
Screenshots taken from the live ad accounts. Client names and identifying details are blurred.
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