E-commerce / sustainable consumer goods · Meta Ads + Google Ads
Sustainable e-commerce brand: €6.8K spend to €50K revenue
A sustainable e-commerce business had stagnant ROAS and could not scale spend profitably. We rebuilt the account structure and creative testing system around user-generated content.
- 7.4x
- ROAS
- €50K
- Revenue
- -40%
- Cost / purchase
- Industry
- E-commerce / sustainable consumer goods
- Country
- Spain
- Channels
- Meta Ads + Google Ads
- Budget
- €6.8K ad spend in the reported period
- Timeline
- Multi-month scaling programme
The problem
- ·ROAS flattened every time spend increased.
- ·Creative fatigue set in within days because the same three assets ran everywhere.
- ·Audience overlap across ad sets was inflating CPA.
Campaign strategy
- ·Consolidated ad sets to end audience overlap and give the algorithm cleaner signals.
- ·Built a rolling creative pipeline: UGC, influencer, and founder-led angles tested weekly.
- ·Separated prospecting from retention so retargeting did not flatter blended ROAS.
- ·Aligned Google Shopping and branded search to catch demand created by Meta.
What we actually changed
- ·Increased UGC production volume by 166% so fresh creative always entered testing.
- ·Rewrote hooks around sustainability proof points rather than discount messaging.
- ·Shifted budget rules to scale winners in steps rather than doubling overnight.
- ·Cleaned product feed titles and attributes for Shopping.
Results
- ·7.4x ROAS on €6.8K spend, producing just over €50K revenue.
- ·1.88M impressions and 67K engagements across the tested creative.
- ·Cost per purchase down 40% versus the previous structure.
- ·CTR improved to 0.67%.
Spend vs. revenue
7.4x ROAS after restructuring Meta and Google campaigns.
Ad spend€6.8K
Revenue€50K
Charts built from the campaign reporting for this account.
Campaign screenshots
Screenshots taken from the live ad accounts. Client names and identifying details are blurred.
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