E-commerce / sustainable consumer goods · Meta Ads + Google Ads
Spain's leading sustainable brand: €6.8K spend to €87K revenue
A premier eco brand had stagnant ROAS and could not scale spend profitably. We rebuilt the account structure and creative testing system around user-generated content.
- 7.4x
- ROAS
- €87K
- Revenue
- +166%
- UGC volume
- Industry
- E-commerce / sustainable consumer goods
- Country
- Spain
- Channels
- Meta Ads + Google Ads
- Budget
- €6.8K ad spend in the reported period
- Timeline
- Multi-month scaling programme
The problem
- ·ROAS flattened every time spend increased.
- ·Creative fatigue set in within days because the same three assets ran everywhere.
- ·Audience overlap across ad sets was inflating CPA.
Campaign strategy
- ·Consolidated ad sets to end audience overlap and give the algorithm cleaner signals.
- ·Built a rolling creative pipeline: UGC, influencer, and founder-led angles tested weekly.
- ·Separated prospecting from retention so retargeting did not flatter blended ROAS.
- ·Aligned Google Shopping and branded search to catch demand created by Meta.
What we actually changed
- ·Increased UGC production volume by 166% so fresh creative always entered testing.
- ·Rewrote hooks around sustainability proof points rather than discount messaging.
- ·Shifted budget rules to scale winners in steps rather than doubling overnight.
- ·Cleaned product feed titles and attributes for Shopping.
Results
- ·7.4x ROAS on €6.8K spend, producing €87K revenue.
- ·1.88M reach and 3M impressions with 67K engagements.
- ·CPC down to €0.02 and CPA down 40%.
- ·CTR improved to 0.67%.
Revenue before vs. after
7.4x ROAS after restructuring Meta and Google campaigns.
Before€6.8K
After€87K
Charts built from the campaign reporting for this account.
Campaign screenshots
Screenshots taken from the live ad accounts. Client names and identifying details are blurred.
Want this for your business?
Book a 30-minute call. We'll audit your current campaigns and share three specific wins.
sovodigital@gmail.com