E-commerce / sustainable consumer goods · Meta Ads
Sustainable brand: 3M reach in 7 days on Meta Ads
A high-tempo creative testing sprint proved which angles scale before committing larger budget.
- 3M
- Reach / 7d
- +188%
- Engagements
- 530
- Purchases
- Industry
- E-commerce / sustainable consumer goods
- Country
- Spain and EU markets
- Channels
- Meta Ads
- Budget
- €7.8K+ managed budget
- Timeline
- 7-day campaign snapshot
The problem
- ·Reach plateaued and CPMs were climbing on the same evergreen creative.
- ·No structured way to decide which creative deserved more budget.
Campaign strategy
- ·Creative-first testing: UGC, influencer, and founder-led angles run in parallel.
- ·Broad targeting with creative as the targeting lever.
- ·Clear kill and scale rules based on 3-day rolling performance.
What we actually changed
- ·Introduced a weekly creative calendar with fixed volume commitments.
- ·Replaced static assets with hook-led short video.
- ·Shifted budget out of narrow interest stacks into broad.
Results
- ·3M reach in 7 days.
- ·73,400+ post engagements, up 188%.
- ·€6.02 CPM.
- ·Up to 530 website purchases from a single campaign.
Post engagements, 7-day snapshot
+188% growth at €6.02 CPM across UGC, influencer, and founder-led creative.
Before25.5K
After73.4K+
Charts built from the campaign reporting for this account.
Campaign screenshots
Screenshots taken from the live ad accounts. Client names and identifying details are blurred.
Want this for your business?
Book a 30-minute call. We'll audit your current campaigns and share three specific wins.
sovodigital@gmail.com